Learn More
Why is Spoiled Rotten Photography
a Good Investment?
Here are 6 key benefits to becoming a Spoiled Rotten Photography franchisee
- Repeat customers. Schools, preschools, and childcare businesses reward you with recurring business, both annually and semi-annually.
- High ticket. The average parent spends $98 on a portrait package.
- High volume. In 2023, the average franchisee generated over $250,000 in annual sales. The top third of our franchisees averaged almost $475,000 in sales. (See our FDD for more details.)
- Highly profitable. While most businesses struggle to generate 20% net profit on sales, Spoiled Rotten Photography franchisees net 40% of sales or more for the owner (See our FDD for more details.)
- Flexible work schedule and high return on time. In 2023, our average franchisees photographed 109 days per year, generating over $251K in sales. The rest of the time, you are organizing sessions, marketing, or taking time off to enjoy life.
- Fun to operate. Your mobile studio set is often filled with colorful props and imaginative setups that appeal to kids (of all ages).
Business Trends.
System-wide sales are up 78% since 2021.
Customer orders are up 67% since 2021.
Our revenue didn’t increase 78% because we raised prices. Our revenues increased because franchisees served more customers:
Existing franchisees’ sales are up 21% since 2021.
About the children's portrait industry.
The portrait photography market, which includes children’s portrait photography, generated over $11 billion in 2022. Children’s photography is in demand due to key life events, such as newborn photos, first birthdays, and school portraits.
The market is expected to grow between 4-5% into the foreseeable future. Our franchisees, however, are seeing better growth numbers. Our average franchisees’ sales increased 21% from 2021 to 2023.
There are few established brands offering high-quality and high-value portrait packages. The industry largely consists of small, unsophisticated freelancers, small local studios, and only one national brand. Spoiled Rotten Photography is one of the fastest growing and most successful brands in the children’s portrait industry.
How do our franchisee's compete?
We offer customers a better value than our competition. Our artistry is far superior than the large, national one-size-fits-all-kids photo sessions. Our price is more affordable than custom portrait photographers, who often charge $150-$500 per sitting. Because our photographers set up mobile studios at preschools, private schools, and other venues, they photograph an average of 36 children per day per photographer. By creating more volume, we can afford to offer families a greater value than a photographer who is booking only one session at a time. Our average package costs $98. Simply put, we offer a great product at a price families can afford, which creates happy, repeat customers.
Who are our customers?
Preschool Photography. Spoiled Rotten Photography offers semi-custom sessions in the preschool environment, allowing children to feel comfortable in familiar surroundings. Elective spring and fall mini-sessions give parents the different looks and unique themes, such as sessions for the holidays and adorable cap-and-gown portraits to celebrate little ones’ milestones.
School Photography for K-12. Expanding our expertise beyond preschool, Spoiled Rotten Photography also caters to K-12 schools. Our services include yearbook portraits, class portraits, spring portraits, and even sports and club photography.
What are customers
saying about SRP?
Brand history.
Spoiled Rotten Photography was started in Huntsville, Alabama in 2003 by our founder and CEO, Melissa Tash. We have been in operation for over 20 years. According to the U.S. Bureau of Labor Statistics, only 20% of businesses that opened in 2003 are still in operation today.
Tash, a former U.S. Army Officer, worked as an industrial engineer at Teledyne, working on the International Space Station Project. In her spare time, she studied photography and enjoyed taking portraits of her kids. Word got out about the quality of her work and her reputation grew around Huntsville. She was invited to take portraits at a preschool, which turned out to be a smashing success, artistically and financially.
Tash saw the opportunity and applied her engineering mind to create replicable processes and systems. She used technology to create a better customer experience. Tash opened the first Spoiled Rotten Photography studio in Huntsville, Alabama in 2003, which is still in business today, generating over $700,000 in sales in 2023 (see FDD for more details).
Leadership team.
Jamie Tash – Franchisee Support
Responsibilities: Accounting, payroll and monthly filing/reporting, royalties and materials debits, shipping and receiving, technology oversight and troubleshooting, SEO and website updates, and email. He also leads training for customer service, business set-up, HR, and accounting.
Elizabeth Bailey – Director of Franchise Owner Success
Responsibilities: Assisting owners with customer acquisition and sales, social media, marketing, advertising campaign management, seasonal set promotional video, franchise owner support, and quality control.
Scott Wehrenberg – Software Development
Responsibilities: Developing and enhancing our proprietary CRM software, which includes an on-line sales cart, reporting, email, and text marketing features.
Corporate values.
Spoiled Rotten Photography is a values-based company. We only do business with franchise candidates who share and respect our values:
- Be joyful
- Respect others
- Make a positive impact
- Do what’s right
- Be generous
- Exceed expectations
Initial training.
Spoiled Rotten Photography offers a comprehensive initial training and pre-launch support program designed to equip new franchisees for success. The pre-launch timeline spans approximately 60-90 days, and starts as soon as we sign the franchise agreements.
During this period, franchise owners engage in pre-training, which consists of self-paced online modules and interactive video conferences. This pre-training phase typically lasts about a month, ensuring that owners are well-prepared for the hands-on training experience that follows.
During this time, franchisees also work on business setup, which includes obtaining the necessary licenses, forming a business entity, opening bank accounts, and establishing vendor accounts. This parallel process helps streamline operations and readiness for launch.
Following pre-training, franchisees participate in an intensive in-person training program at the Corporate Headquarters in Huntsville, AL. This immersive experience covers essential operational and marketing strategies, equipping owners with the skills needed to manage their photography business effectively.
After completing the training, franchisees are prepared to launch their business and typically photograph their first school within two months, ensuring a swift and confident launch into the market.
Continuing education
and ongoing support.
Weekly Growth Meetings: New franchise owners, along with any owner requesting extra support, participate in weekly “growth” meetings led by our support team. These sessions focus on new client acquisition and operational challenges that arise.
Monthly Franchise System Meetings: To foster collaboration and sharing of best practices, we host monthly Zoom meetings for our entire franchise system.
One-on-One Calls: Franchise owners have the opportunity for individualized support through one-on-one calls.
Annual Conference: Our annual conference serves as a crucial opportunity for franchisees to connect, learn, build relationships, and share common experiences.
Peer-to-Peer Support: We recognize the collective genius of our franchisee community, which is why we provide constant access for franchisees to network and share best practices.
Emergency Assistance: For urgent matters, we offer an Instant Messenger solution, enabling franchise owners to “dial 911” and seek immediate help and guidance from other franchises and brand leadership.
Ongoing Training Tools: We utilize an online learning management system (LMS) ensuring that franchise owners have access to essential resources and training materials whenever they need them.
Mobile Studio Set Designs: Every Spring and Fall we design new photo sets to go hand-in-hand with fashion trends and home decorating styles. These set designs are easy to set up, easy to break down, and make for wonderful new children’s portraits.
We create beautiful portraits.
Spoiled Rotten Photography is the premier children’s photography partner, creating unforgettable experiences to capture the best preschool pictures ever!
We are not your typical ‘sit, smile, shoot, and move-on’ school photographers – we are true portrait artists respected for creating beautiful portraits. You’ll receive praise from school directors and parents who truly appreciate and admire your craft! How? Because you’ll be trained by award-winning photographers who stay one step ahead of the trends. Check out our newest set design for 2025 Spring mini-sessions:
We deliver a Joyful and Organized picture day.
Our goal is to delight every parent with stunning portraits. Mediocre simply isn’t good enough. To achieve the truly stunning, we bring JOY with us every day! We’re happy and we love people. We’re always kind, and we’re always willing to be silly and goofy to capture the very BEST of every child.
But it takes more than silliness! It takes professionalism. We have systems and processes in place to ensure each photography session is a fun experience for teachers, directors, and staff members, too! We are organized, prepared, and eager to provide exceptional service and quality portraits to our clients.
We have
(very) happy franchise owners.
Franchise Business Review independently surveyed our franchise owners and ranked us in the top 15% of all franchise systems. We love our franchise owners and support them every step of the way!
We have amazing profit margins.
Amazing Profit Margins!
Our owners keep a generous percent of their gross sales – even after they pay business expenses, royalties, and commissions! Our business model is lean and efficient.
A Flexible Day Job!
That’s right! We work when our kids are at school – and we take weekends, holidays, and summers off if we want to! We schedule our morning photo sessions when we want to work. Check out a Day In The Life of a SRP Franchise Owner.
A Truly Unique Business
Franchise businesses that encourage creativity are few and far between. Spoiled Rotten Photography offers a unique opportunity for amateur and professional photographers to make a living doing what they love.
We’re a low overhead franchise.
Spoiled Rotten Photography offers you an opportunity to make a living owning your own preschool photography business with low investment and little to no overhead. That’s because our business model is agile, lean, and profitable. The total investment to become a franchise owner is under $65K!
And our home-based franchise model is a huge money saver. Instead of operating a storefront location, your “studio” is portable, and it packs away in a mid-size SUV. That makes your operation quite efficient and low cost, too! Here’s a stat you don’t often see in the world of franchising: 100% of our franchise owners were happy with the fees we charged to support them. It’s not about us, it’s about helping our franchise owners keep more of their profits.
We Make Picture Day Fun!
Best of all, we create these super fun short videos to show our customers exactly what their children will experience when we come to their school. Spoiled Rotten Photography makes Picture Day Fun!
We've got your back!
Is photography something you wish you could do more of because you enjoy it so much? If you answered yes, and you also enjoy working with children, starting a preschool photography franchise with us could be your ticket to professional and financial freedom! With our training and support, we can teach you everything you need to know to become a professional photographer.
Let's start
a conversation.
We want you to win and we’re willing to prove it – contact us today and we’ll share our franchise guide and more. Learn exactly how much our franchise owners earned last year and the secret to our continued growth and success!
