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Vendor Spotlight – Denny Manufacturing

Denny Manufacturing: 52 Years of Photographic Excellence

For over half a century, Denny Manufacturing Co., Inc. has served the photography industry with unwavering excellence. Their commitment to innovation and personalized service has positioned us at the forefront of providing premier products to photographers worldwide.

Rooted in Vision

In 1971, Dennis “Denny” Variali, an impassioned photographer, spotted a gap in quality backdrops. Fueled by his experiences, he pioneered The Denny Manufacturing Co., Inc. from a humble garage, aimed at delivering superior backdrops and props.

From Modest Origins to Flourishing Enterprise

With soaring demand, Denny’s dedication propelled them to larger premises in just four years. Despite adversities like a devastating arson in 1976 and Gulf Coast hurricanes, their resilience prevailed, echoing our commitment.

Innovations Redefining Standards

Denny Manufacturing’s hallmark lies in innovation. They created the revolutionary Freedom Cloth, a wrinkle-free backdrop. Their neoprene roll up photo floors, combined realism and convenience, setting a new industry benchmark, and established them as industry pioneers.

Global Reach, Personal Approach

As the industry’s largest, they prioritized personal connections. Today, Denny Manufacturing thrives under founder Denny Variali’s guidance. Their 98,000-square-foot facility is a testament to their expansion. Their dedication to innovation persists, enhancing photography worldwide.

A Brilliant Glimpse Ahead

With five decades of excellence, they stride into the future with excitement. Denny Manufacturing will continue shaping photography’s trajectory, delivering avant-garde backdrops, props, and equipment to industry leaders.  Their legacy of quality, innovation, and personalized service, fuels a journey into new vistas.

A Heartfelt Thank You

Spoiled Rotten Photography proudly collaborates with Denny Manufacturing, crafting limited edition backdrops exclusively for our photographers. From our very beginning as a single studio to producing backdrops for 35 teams each season, they have always treated us like a photography powerhouse. Thank you, Denny Manufacturing, for being our valued partner on this remarkable journey!

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"I worked in the corporate world for 15 years, but never had my 'bucket' full."

“I was doing photography on the side, which I always loved, but if someone asked if I would ever do it full time, I'd respond with "I wish, but not sure how I could make that switch." Well, Spoiled Rotten Photography has allowed me to do that – to follow the dream I didn't know was possible. I love being silly with kids and sharing beautiful portraits with parents to document the moment in time, because we all know how fast they grow up! This career change has allowed me to spend more time with my family, be more available for my girls, and still contribute financially to our household...but most of all my 'bucket' is now full!”

Amanda Day, Kansas City, Kansas

"In a word … AMAZING!"

“The level of professionalism. The process detail. The training. And the welcoming nature of everyone within the organization is simply amazing! The path to ownership is so turn-key that it made our startup simple and easy. If we need additional support, they are there without hesitation to help us through any questions we may have. My husband and I have owned other franchises in the past, but Spoiled Rotten Photography is one of the best I’ve seen! I love my SRP family!”

Cindy Fadel, Columbia, SC

"SRP allows me a balance between owning a business and being a mom."

“I researched and met with other franchisees before making my way to Spoiled Rotten Photography. Immediately, the integrity and transparency within Spoiled Rotten Photography made this one stand out, and the more I learned, the more I loved. Now, Spoiled Rotten Photography allows me a balance between owning a business and being a mom. Best of all, I get to do something I love every day with unlimited potential..”

Kim Hoover, Charlotte, NC

"We were blown away with the quality and imagery"

“We looked at several photography franchise opportunities  and were blown away with the quality and imagery we consistently saw from each SRP location.  We know how important it is to capture these memories and SRP does it in such a beautiful way!  When we saw what SRP was offering & the beautiful portraits they were offering in preschools, we knew we wanted to bring this opportunity to Katy, TX.”

– One year later – “What a difference a year makes. Last July Sandi and I finished our Spoiled Rotten Photography new Franchisee training. We were very excited about all that we had just learned and we put our faith in God that this was his will for us. In August, I was “surplused” from ATT and had an empty planner that I needed to be filled. We were blessed with a great fall season and had about 25% of our spring season booked. The spring season got so busy we almost didn’t make it to the end. Now I am looking at a fall Calendar with 4 single days and one 2 day session available and we are completely booked!

God has completely blessed our business and given us great leaders like Melissa Russell Tash, Jamie Tash and Elizabeth Bailey and and a family of other owners who have always been ready to answer any questions we had. Thanks to all who have helped, purchased from, and booked us during our first 12 months. And a special thanks to God who has blessed us beyond our expectations.”

Joey and Sandi Fotheringham, Katy, TX

"Spoiled Rotten Photography has turned my passion for photography into a dream career."

“Photography has always been a passion, and Spoiled Rotten Photography has turned it into a dream career. The love and support all owners receive within the franchise is amazing. The combination of photographing little ones and being a part of this PURPLE family is a wonderful blessing, and I will be forever grateful.”

Dianna Harriet, Denver, CO

"Buying into a turnkey business took all the stress and worry out"

“My biggest strain in life was always trying to find “balance”. Making the decision to buy into a turnkey business that was ready and waiting for me took all the stress and worry out of failure and allowed me the opportunity to focus on the things that mattered most to me…being creative, contributing to my family’s income and being the wife and Mom I deserved to be. Buying into the Spoiled Rotten franchise has not only given me ongoing guidance, support and the experience of a proven business model, I have also found my balance by having the schedule I want and the time I need to be to live my life the way I choose. Having come from a corporate background where my schedule was dictated to me, I love the freedom and flexibility that being a part of Spoiled Rotten allows in my life. The icing on the cake is also being a partner in this business with my sister and best friend. Don’t believe the hype that you can’t work with family. Joining forces with someone who has the same goals, and values can make you an unstoppable team!”

Patricia Mesi, Alpharetta, GA

"SRP helped us achieve our dreams."

“My husband and I have always shared a passion for entrepreneurship. And I have always needed a creative outlet and photography provided that. I piddled with a custom business for a few years and had a little success. But I felt like it could be more profitable. Spoiled Rotten Photography came home in my sons cap & gown pictures and I could immediately see an opportunity. After much investigation, I realized that owning a franchise was the way to go. Spoiled Rotten Photography has given me the entrepreneurship opportunity I had always wanted, an outlet to express my creativity, and a profitable opportunity to provide for my family, all while not having to re-invent the wheel by going it alone. Spoiled Rotten Photography is something that I could have never created on my own. Spoiled Rotten Photography helped us achieve our dreams.”

Kara & Scott Kellner, Birmingham, AL

"This business model is tried and true."

“I am so grateful to be a part of the Spoiled Rotten Photography family! It was exactly what my career needed. I have been a professional photographer for 20 years. By joining SRP I have not only improved as a photographer but also a business person. This business model is tried and true. SRP is a huge blessing in my life and has affected my family in such wonderful ways. What I appreciate the most is the support I receive to achieve success. It is constant and genuine. The help is always there. I have never once felt like I had to figure anything out on my own. I love being an SRP owner and highly recommend if you are looking for a place to soar that you consider this dynamic company. You will be welcomed by a warm community of owners and can hit the ground running in a prosperous way.”

Heather Sams, Owner – SRP Colorado Springs

"The whole thing really is a breath of fresh air"

"Spoiled Rotten Photography has allowed me to earn enough money a couple days a week and still be home when my son gets out of school. That’s because Spoiled Rotten Photography is not only a proven financial profitable business model but as a franchise is a system that just works. The whole thing really is a breath of fresh air from taking pictures to getting money in my account. I truly enjoy what I do, bring joy to kids. I know parents cherish the art I make. And my family loves my job almost as much as I do."

Mark Treen, Charleston, SC