Spoiled Rotten Photography: A Premier Children’s School Photography Franchise

Discover a home-based business that’s fun to run, built to scale, and generates recurring revenue—all with no photography experience required.
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Why Entrepreneurs Love This Opportunity:


  • Proven Revenue Model

    Average franchisee revenue over $265,000; top third exceed $477,000
  • scalable by design

    Expand to new territories or hire teams to grow without maxing out your time
  • Recurring Income

    Serve the same schools year after year with repeat sessions and predictable cash flow,
  • Built for Business-Minded Owners

    Perfect for entrepreneurs who want structure, support, and strong margins
  • Home-Based & Low Overhead

    No storefront needed. Run your mobile studio from a standard SUV
  • Fun, Purpose-Driven Work

    Create joy for families and build a business that actually feels good to run

Download the Franchise Info Guide Now: see what makes Spoiled Rotten Photography one of the smartest and most fulfilling franchise investments on the market.

Download Free Franchise Information

Brand

History

Spoiled Rotten Photography was started in Huntsville, Alabama, in 2003 by our founder and CEO, Melissa Tash. We have been in operation for over 20 years.


According to the U.S. Bureau of Labor Statistics, only 20% of businesses that opened in 2003 are still in operation today.

Tash, a former U.S. Army Officer, worked as an industrial engineer at Teledyne, working on the International Space Station Project. In her spare time, she studied photography and enjoyed taking portraits of her kids. Word got out about the quality of her work, and her reputation grew around Huntsville. She was invited to take portraits at a preschool, which became a smashing success, artistically and financially.

Tash saw the opportunity and applied her engineering skills to create replicable processes and systems. She also used technology to improve the customer experience.

Tash opened the first Spoiled Rotten Photography studio in Huntsville, Alabama, in 2003. It is still in business today and generated over $867,000 in sales in 2024 (see FDD for more details).

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Meet the

Leadership Team

Aside from CEO and Founder Melissa Tash, our team includes the following leaders:


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Jamie Tash

Franchisee Support

Responsibilities: Accounting, payroll and monthly filing/reporting, royalties and materials debits, legal (FDD updates and contracts), shipping and receiving, technology oversight and troubleshooting, SEO and website updates, and email.

He also leads training for customer service, business set-up, HR, and accounting.

Jamie has a Master’s degree in Environmental Health (Health and Safety).

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Elizabeth Bailey

Director of Franchise Owner Success

Elizabeth joined Spoiled Rotten Photography as our second owner. She sold her business and relocated to a new city, later joining our corporate team to help other owners replicate her success.

Responsibilities: She helps owners with customer acquisition and sales, social media, marketing, advertising campaign management, seasonal set promotional video, franchise owner support, and quality control.

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Scott Wehrenberg

Software Development

Spoiled Rotten Photography intelligently uses technology to streamline our business and improve our customer experience.

Scott continues to develop and enhance our proprietary CRM software, which includes an on-line sales cart, reporting, email, and text marketing features.

Start up

Costs

Our mobile studios are designed to fit into any SUV or small pickup, making us one of the lowest-cost franchises available.


Type of ExpenditureAmountMethod of PaymentWhen DueTo Whom Payment is to be made
Initial Franchise Fee1$39,000 Lump SumAt time of execution of Franchise AgreementFranchisor
Computer Accessories2$2,000 - $4,600Lump SumAt time of execution of Franchise AgreementVendor
Software3$120  - $500As IncurredAt time of execution of Franchise AgreementVendor
Equipment4$6,000 - $8,000Lump SumAt time of execution of Franchise AgreementVendor
Travel and Living Expenses while Training5$2,000 - $5,400As IncurredDuring TrainingAirlines, hotels, restaurants
Inventory6$350 - $600Lump SumBefore OpeningFranchisor
Marketing and Set Materials7$1,000 - $1,800Lump SumBefore OpeningFranchisor
Technology Fee - first 3 months8$375 - $750Lump SumAfter OpeningFranchisor
Business Licenses9$50 - $500As IncurredBefore OpeningGovernment
Legal and Accounting Fees10$500 - $1,000As IncurredAs IncurredAttorney/Accountants
Initial Insurance11$400 - $700As IncurredBefore OpeningAgent/Company of your choice
Additional Funds - 3 months12$900 - $1,500As IncurredAs IncurredGifts shops, Vendors, Utility providers
Total$52,695 -  $64,350

Sales

Results

System-wide sales have increased 80% since 2022

Our top 33% of studios averaged over $558,000 in sales.

Driven by growth in franchisees’ sales and the doubling of our size through the opening of new studios in new markets.

System-wide Sales Growth since 2022

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Customer Orders have increased 81% since 2022

Our revenues didn’t increase because we raised prices. They increased because we served more customers. In this economy, you can only raise prices so much before customers push back and the business stalls. The best way to grow any business is to offer tremendous value and win more customers.

Franchisees’ businesses are growing rapidly, all while we are successfully launching new territories.

Customer Orders vs Year

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Existing Franchise Sales are up 28% since 2022

Average Annual Sales vs Year

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Owner

Testimonials

Amanda Day

Colorado Springs - 2015

Will Smith

Franklin TN - 2013

Christine Mamon & Patricia Mesi

Katy TX - 2021 and 2020

Joey & Sandi Fotheringham

Katy TX - 2020

Lynn Driver

Buckhead GA 2021

Kara and Scott Kellner

Birmingham Al - 2017

FAQs